So, for those of you who don't follow this stuff. I got this bulletin from AdAge.com: Subaru Drops DDB, Taps Carmichael Lynch for $150M Account Automaker's CMO Said to Want to Work With Former Porsche Shop Oct. 16, 2007 DETROIT (AdAge.com) -- Subaru of America will move its estimated $150 million creative and media account to Carmichael Lynch, Minneapolis, without a review, according to an insider at the automaker. The carmaker told its its incumbent creative shop of three years, Omnicom Group's DDB Worldwide, New York, that it was terminating the agency during a luncheon today in Manhattan, the insider said. Sibling Prometheus, also New York, will also be out as Subaru's media buyer. Read the full story at http://adage.com/accountaction/article?article_id=121191 -- Jean Halliday I'm an ad student and this is of course pretty exciting for me since I'm graduating in the spring! Also because CL recently lost the Porsche account, this will be a nice pick me up for them.
