I was out and about the other day and saw a Subaru sticker with a swoosh and a "Minnesota" on it. Where can I find one of these?
http://mnsubaru.com/threads/mnsubaru-stickers.37110/ You can get the new style stickers or the old style "swoosh" stickers. Not too many swooshs left.
Unfortunately they seem to be shying away from their iconic and recognizable decals for the more generic boring ones. Worst move ever. It's like if Pepsi were to go from brown to blue... wait.
Maybe because the old one was more of an insider kind of design. With the new write out of the group name it not only lets other Subaru owners who didn't know about the site find it but you don't have to know the Subaru swoosh to understand
wrc10 nailed it pretty well... recognizable to whom? Our overarching goal is to drive new membership. Doesn't do much for us if people have no idea what that decal means. that said, I have the swoosh instead of the new one. I might get some new ones and put them on the back window.
Well, I never said that I wouldn't make the old ones anymore, they will just be a more limited production thing. The current new (and boring) decals are part of the current brand. Site logo, stickers, and shirts all have the same branding. You see any of them, and you can directly associate the logo to the site. The swoosh stickers were part of the old branding and frankly were not selling anymore. So we made some changes, designed a new logo and moved forward. I will still get swoosh stickers made for time to time (like now), but I (and the site) can not afford to keep $100 worth of stickers on top of a couple of hundred more in merch sitting around. Russ
