So I was at my wife's parents home for Christmas and came across this awesome Subaru Cow Bell on a random shelf in their basement. They had no idea where it came from. and as they don't own a Subaru they were happy to give it to me . I now have a new ornament for our tree!
It could be from a bicycling race/event. I watched the Nature Valley bike races in Stillwater and got a free cowbell from the Toyota bicycle racing team. But Subaru was probably a big sponsor because a Legacy GT was the pace car for the race. Great marketing, they probably turned a lot of bike fans into Subaru fans that day.
Pretty sure that bell came from the American Birkebeiner XC Ski Race. I have 2-3 of those bells from past years I have skied that event.