I guess if you want another word to go with Grimmspeed, what image is Grimmspeed trying to make people see?
I say go for a unique/memorable name. Anything with (parts/racing/performance/motorsports/auto/tuning) is going to sound a bit cliche. Think amazon.com vs onlinebookstore.com. Your name doesn't have to say what you _are_. If you want to be perceived as a big company, act like a big company. "Hello, this is Justin calling from the Subaru Performance Parts division of GrimmSpeed Garage. I heard from SoandSo in shipping that you received your package last week and had a question about blah..."
damnit joel...you are so close man. i know you have the right idea. i just dont think 'garage' is the word i'm looking for....what else you got in that creative mind
oh and i defintely dont want to 'act' big i like just bs'ing with customers and what not....but they name has to be able to handle the company if it were big. make sense?
What about something more like GrimmSpeed Auto Engineering? Then people you like can be GSAE certified!
somewhere someone told me that you have to have actual engineers on staff to have "engineering" in your title. i do like that though. wonder if its really true that you have to have engineers.
You might need a PE (professional engineer) to have it, I'm not sure. You guys aren't really doing much engineering per se, but fabricators sounds kind of bunk too. I'm definately on the side of garage not sounding very well. I thought the speed part of grimmspeed said everything that needed to be said. I don't know.
I like GSG....but it looks really bad with your design. could definitely re-arrange it and make it look alot better. I like performance, or motorsports... how about "Rallye Sport"
you bring up another point i've thought about.....the question of does "speed" satisfy the need already? i've been on both sides of the fence with this one for awhile.
Sorry, that one is a combination of ADHD + valium + Vicodin. But I like it. (I killed my back at work, hence why I'm here now. Drugs are amazing when they are prescribed to you!)
I AM an engineer and have never heard about that restriction. Having someone certified as a PE is definitely not required though. Besides if you need to have an engineer on staff, just staff me with no hours! I have a Bachelors of Computer Engineering and a Bachelors of Electrical Engineering.
Do not know if it is true or not. Just does not seem right to use that word without someone being an engineer in the company and doing an engineers work for the company. Would seem almost like false advertising to me.
Because people want to feel better about themselves and what they do. Everyones egos seem to need a boost with a title. Seems like a lot of BS to me.
Agreed but just pointing out the lack of expectation behind the word. What I am saying is the Justin, and many people on this forum, do just as much, if not more, "engineering" than most engineers do in a day. Engineering really means using the knowledge you have, add a stack of materials, and deliver something useful to someone else.
i agree and disagree with this. i would feel kinda weird putting engineering on without an engineer on staff...but at the same time, we are "engineering" new parts right?? engineering is kind of a loose term imo
GrimmSpeed Group GrimmSpeed Customs GrimmSpeed Productization Professionals or can it be a slogan? GrimmSpeed, Boosted by Design. GrimmSpeed, All Wheel Excellence. GrimmSpeed, NRLY. ok, I'm out of ideas....
I'm of the believe that any competent person can design and build anything, engineering degree or not. The only thing that designates someone as an engineer is an engineering degree. Just a piece of paper designating a very very specialized training. Not indicating any sort of talent or even intelligence for that matter. Bill Gates said something along those lines and I agree.
only if YOU are doing it in house... not getting it made and retailing the product... the porting and coating isnt engineering its more machining if I was to use a word LOOSELY....
i just checked around on wikipedia and they define an engineer like my above posting, all a degree does is certify you've had some training and it is the first requisite to becoming a professional engineer
Although your point holds true, the obvious emphesis here is the training that makes an engineer, not the creativity or intelligence involved. I still think grimmspeed is a fabricator before an engineering firm. But like I said, Grimmspeed Fabricators sounds pretty ass. I still the speed part completes it. It seems to me that their primary business is fabricating with a mix of sourcing parts and reselling them as their own (retailing). What percentage is fabricated in house vs purchased? I don't know. But Grimmspeed Retailers... ummmmmm. no
tell me this.. does perrin say perrin ENGINEERING or MANUFACTURING yada yada... just taking your words of not misleading etc etc... unless you do it IN house then dont say or imply you do... You are known for the parts and services you offer... people know GRIMMSPEED... so like others have said dont try ot appeal toooooo much.. you already have your market and clientel etc... stay simple and focus more attention on your customer service and testing (not saying you dont just saying you can NEVER have too much of either... that is what distinguishes average from good)... then you will continue to grow like you have...
This is Justin's job to the best of my knowledge. See above for Justin's comment on this. Qualifies under secondary qualification I'm just saying he's an engineer because he has technical/scientific knowledge that I would pay him for.
I just noticed this thread and I'm kinda new around here. First off, Grimmspeed is a very cool co. name...so kudos on that. Second, You really can't go wrong with a name(with in reason-if you call your company poop my point is negated) The product and services you render are your main advertising. That being said, GSG is a great little logo with many opportunities, and Grimmspeed Garage would look way better if you didn't center Garage. Grimmspeed Engineering is also good, GSE has a few logo options and it definitely leaves you room to upgrade. (Maybe some day you'll need an engineer) Lastly, Since this is more of an add-on for marketing reasons, it doesn't have to be a permenant attachment. Meaning you can change it later if you think you need too. So, I wouldn't sweat it so much.
You're not really getting my point. It's basically semantics. To be called an engineer, you need to be academically qualified. You don't need to be academically qualified to come up with ideas and make stuff. And, to the best of my knowledge, Justin used to work in insurance (or some other specialized financial field?), not in engineering. I'm actually academically a mechanical engineer. But I'm technically not experienced enough to be qualified as an engineer (in PE terms), thats like 5 or 7 years. You can be an engineer in training (EIT) right out of school, but can't be called a professional engineer until you gain enough experience. But even without getting into specifics of the PE engineering designation. Running a parts company out of your garage for a couple years doesn't come close to developing the kind of working experience it takes to understand and utilize concepts such as finite element analysis, system dynamics and controls, thermodynamics, or heat transfer. Understandings of this stuff can be obtained through pure work experience, just not this kind of work experience. That's not a digger on Justin, it's just a statement backing up what's an engineer and whats not. My apologies if Justin has an engineering degree, I'm ignorant on those fronts because I don't know him. That said. One doesn't need an engineering degree or need to know the reynolds number off the top of their head to figure out a polished surface is probably more efficient than a rough surface. I think Grimmspeed will do just fine without insinuating that there's some engineering going on. Follow?
